The past few months have been a whirlwind for celebrities on social media—when your life is in the public eye, it’s almost expected that people can rally around you en masse online. The problem is, today we all live in the public eye, celebrity or not, and anyone’s online presence can blow up overni ... read more
Because trust in advertising is at an all-time low, consumers are looking towards each other to find the best products, services and brands. With social media and online reviewing platforms, word-of-mouth marketing has become an increasingly important way for brands to assert themselves in the marke ... read more
According to the Guardian, YouTube is the new children’s TV. They report that in October 2015 alone, the top 20 kid-focused channels raked in over 5.2 billion views. Google hinted as much about this emerging audience when it released its YouTube Kids app, which allows viewers to find only family-fri ... read more
Artificial Intelligence Will Help You Beat the Competition Customer service is rapidly becoming an essential focus for brands; Gartner research estimates that 89% of businesses will compete on customer experience rather than products or services. Furthermore, three in five Americans are willing to ... read more
It feels like Facebook has perpetually been in hot water ever since it positioned itself as a primary news source for most its users. The latest controversy came from Facebook’s censorship of the iconic “Napalm Girl” photo, which depicts 9-year-old Phan Thi Kim Phuc running nude in a Vietnamese vill ... read more
We’ve endured an ugly election year, and all throughout many have been content to speak their minds—sometimes at the expense of their fellow users. Much of the discussion around the election has been saturated with hate speech or general profanity from all sides, sometimes including death threats, a ... read more
To say that the world was shocked at the results of the United States’ presidential election is an understatement. Towards the end of an election that turned expectations upside-down all throughout, predictions indicated that a Clinton win was imminent—only to have forecasts flip hours after polls c ... read more
Social media has been a great gift to marketing: it’s now easier than ever for customers and users to engage with brands and vice-versa. But heightened accessibility between brand and user is a double-edged sword, as spammers can piggyback off your content by posting unwanted links and spam in your ... read more
Social media has revolutionized the way friends and family connect with one another, and it’s changed the way they engage with brands as well. Because it’s so easy for consumers to openly discuss and spread their opinions on brands, products and services, it’s increasingly important for companies to ... read more
Samsung has had a difficult autumn this year amid a scandal surrounding its latest flagship device, the Samsung Galaxy Note 7. Following reports of phones overheating, igniting or exploding, Samsung issued a recall—but unfortunately, replacement devices began experiencing the same issues, including ... read more
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