As you know, online reputations are fleeting. All it takes is a single customer’s bad experience to destroy a company’s reputation. In the fast-moving world of social media, scandals can bloom in the span of just a few hours, which means every minute that you spend on the job counts! It can be dif ... read more
We’re a few weeks into 2017 now, but you may still be wondering how you can really jumpstart your business’ growth this year. But there’s only so much brainstorming you can do with your colleagues; to really do something new, you’ll have to step outside. Thankfully, there’s a bevy of great conferen ... read more
It’s the start of a new year, which means you probably have some big goals and ideas in mind for your brand. That’s great, but it’s important you don’t overlook a big area of improvement: your online reputation! Taking time to assess your reputation online is a great way to consider (and improve) t ... read more
Jennifer Lawrence had a rough week in December 2016. The Hunger Games star caught flack recently for a story she told on the Graham Norton Show back in 2012. In a clip that recently went viral, Lawrence discussed a shoot in which she sat atop stones at a sacred Hawaiian site. Her situation provides ... read more
Lots of YouTubers have trouble managing their communities. Between shooting, editing and promoting their content, community management and engagement is often a forgotten afterthought. But engaging social media management can lead to a stronger sense of community and better content. If you struggle ... read more
A new year is upon us, which means it’s time to consider new ways to build up and utilize your brand’s social audience. We’re looking towards the new year to see what trends to expect and how you can get onboard to keep up with the competition. Ready to take the wheel on the next year? If so, check ... read more
While Facebook provides a bevy of comment moderation tools, its automated filtering isn’t perfect. Its system relies on keyword-based lists, which really limit how well you can moderate. Facebook’s automated moderating tools may suffice just fine for some, but trolls and spammers are crafty; they kn ... read more
Because trust in advertising is at an all-time low, consumers are looking towards each other to find the best products, services and brands. With social media and online reviewing platforms, word-of-mouth marketing has become an increasingly important way for brands to assert themselves in the marke ... read more
Guess what: Smart Moderation is now available on the Hootsuite app directory! If you’re already using Hootsuite to monitor all your favorite platforms in one place, you’ll now be able to manage Smart Moderation there, too, further streamlining your response rates and community engagement. You can in ... read more
The past few months have been a whirlwind for celebrities on social media—when your life is in the public eye, it’s almost expected that people can rally around you en masse online. The problem is, today we all live in the public eye, celebrity or not, and anyone’s online presence can blow up overni ... read more
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