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Facebook Comments Management to Protect Your Online Reputation & Community

By Alice Vender on Tue, 30 Jan 2018

Fitting for such a ubiquitous social network, the Facebook comment box is almost everywhere: chances are, a large sum of the blogs you visit feature a Facebooks comment section. You might ask yourself: how are these websites using the feature? Why do they use it over other comment platforms?

The answer lies in the Facebook comments plugin, and easy way to host discussion as well as expand your reach on the social network.

Leverage the World’s Biggest Social Network in Your Comments Section

If you seek to encourage discussion around your content, you want a low barrier of entry for commenters. Most commenting platforms require users to register an account, which can be good for curbing trolls, but can discourage genuine discussion as well. In today’s fast-moving world, some users can’t be bothered to register a new login just to post a comment.

It’s likely, though, that your readers are among Facebook’s 1.86 billion active monthly users—and chances are, they’re already logged in before they even access your site. With the Facebook comments plugin, you open your comment section to the world’s biggest social network.

The Facebooks Comment Plugin Gets Everyone—Except Trolls—Talking

Because they’re using their real names, commenters are held accountable for what they say. Trolls love anonymity, and while someone can make a second Facebook account to post something harmful, it’s probably not worth the effort for most.

The Facebook comments plugin also uses social relevance to determine the best, most high-quality comments in any given discussion. Users might also be met with what their friends are saying first. By setting the tone of discussion at the top of the feed with insightful comments, the platform encourages thoughtful conversation among both friends and strangers.

Improve Online Reputation with Better Transparency

Another benefit to the comments plugin is that it’s embeddable on any page—which means it’s not confined to your blog comment section. You can get creative with how to use the platform to improve your website or gain better exposure on your pages. For example, you can place it on:

  • Product pages where customers can comment on or review products, in an effort for greater transparency
  • A testimonials page, where customers can leave their experiences and share to the network
  • Case studies related to your service or industry

How Does the Facebook Comments Plugin Work?

The most visible feature of the plugin is how comments are synchronized between your web page and the network. This is called comment mirroring. For example, if you shared your latest blog post on Facebook to your feed, the comments under the Facebook post and those on your blog comments section will stay in sync.

This has an added bonus, too: it gains your content more exposure. When someone writes a comment using the plugin, they can choose to share it within their networks. Not only does this expand your reach, but encourages readers’ friends to jump into the conversation as well.

Finally, the plugin enables your whole team to moderate discussion between your Facebook community and your website in one place, because comments in both places share the same platform.

Installing the plugin is only a matter of copying and pasting some lines of code, but those with more time can configure it to look and behave according to their needs. You can find the full step-by-step here.

Make Moderating Even Easy with Automated Comment Moderation

The Facebook plugin encourages healthy, vibrant discussion across platforms while making moderation a snap. But with the boost in engagement, you might find yourself having trouble sifting through it all. Thankfully, we can help.

With Smart Moderation, you can take things one step further and automatically flag and review harmful comments from your content. Using machine learning and natural language processing, the software accurately reads text to determine context and sentiment, removing problematic posts in real time.

If you have your own set of community standards for your website, that’s fine—just train the software to moderate according to your guidelines. It’s surprisingly easy to set up your own custom tool, since it’s not very different than directing any human member of your team. That way, your team’s workload is lightened, and your brand can enjoy a safe community and reputation protection 24/7.

It’s easy to integrate the tool into your Facebook profile. Learn all the ways it can benefit your Facebook community (and find out how to get started) right here.

Tags: Online Reputation, Comment Moderation, Facebook