A good comment moderation policy is important for protecting your fans and yourself. Certain brands, industries and communities may fall victim to targeted abuse. With the right moderation approach, you can put your worries at ease and rid your communities from trolls while still protecting free spe ... read more
A recent Temple University study found that social media marketing can harm businesses in the long term. The surprising findings suggested that while SMM leads to an increase in sales in the short term, over-posting prompts users to unfollow them. The study pulled data from a Chinese retailed on WeC ... read more
Facebook co-founder and CEO Mark Zuckerberg recently announced that the network is adding 3,000 new people to its community operations team. The team is responsible for monitoring user requests to remove harmful content. The news comes after recent disturbing, violent acts were caught on Facebook Li ... read more
Summer social media holidays are a great and easy way to reach a new audience or reconnect with your existing one. Trending holidays give everyone something to talk about, presenting the perfect opportunity for brands to jump into the conversation! When you post content related to a hashtag holiday, ... read more
Another one bites the dust: Josh McDermitt quit social media recently over online abuse. The Walking Dead star closed his accounts—Twitter, Instagram and Facebook—right after the show’s season finale. Before his departure, McDermitt made a final Facebook Live broadcast to give parting words and put ... read more
As a small business, your internet presence is incredibly important for generating leads. 81% of consumers research purchases online before making a buying decision which makes online reputation management essential. Social listening and getting a sense of what users say about your brand is a good f ... read more
The results are in: Forrester released their quarterly analysis of social media management solutions this summer, identifying the top SMM suites and vendors used today. The study identified major needs clients have, scoring the biggest names in social media management based on their abilities to mee ... read more
When a passenger was violently removed from a United Airlines flight weeks ago, the internet fought back with angered words and skewering critiques of the industry as a whole. This wasn’t helped by United’s noncommittal and flippant response to the controversy—but the company eventually came around. ... read more
Facebook is closing up shop on this year’s F8 Conference 2017, but not before dropping some bombshell announcements. The company made it clear this week that it’s committed to creating new social experiences beyond the Newsfeed—particularly with AR, VR and 360-degree video. In addition to that, the ... read more
Managing social media can be tough for a celebrity. It’s difficult to juggle promotion and intimacy and to respond to so many fans. Often, a large audience also means more potential for abuse, which may drive some celebs away from social media completely. That said, a celebrity social media strateg ... read more
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